Our adventure began with an obsession to create premium, handcrafted work boots at an affordable price.

Art Center - QLTYobjective.com - our adventure - True story! It started on a road trip that our CEO (Andrew) took... coming from a long career in the footwear industry (ex-Nike designer), he realized these long hours on your feet demand a premium work boot the people could actually afford.  Thats when i got a call “Do you want to start a work boot company with me?” As long-time friends and Art Center graduates - Class of '90... I (Victor - Creative Director) obviously said yes... so we started by making boots that work... even on your bank account.

OUR ADVENTURE

True story! It started on a road trip that our CEO (Andrew) took... coming from a long career in the footwear industry (ex-Nike designer), he realized these long hours on your feet demand a premium work boot the people could actually afford.  Thats when i got a call “Do you want to start a work boot company with me?” As long-time friends and Art Center graduates - Class of '90... I (Victor - Creative Director) obviously said yes... so we started by making boots that work... even on your bank account. 

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Business Model - QLTYObjective.com - QLTY quality pricing - the bottom line - Spending the past decade creating products for some of the best brands in the world, we have a solid understanding of the true costs associated with manufacturing.  We decided to take the direct-to-consumer approach to redefine the way you purchase work boots... We believe in hard work. It’s what makes us. We also believe you should be able to purchase a premium pair of work boots for a good price. The bottom line is you're probably paying too much.

QLTY PRICING

Spending the past decade creating products for some of the best brands in the world, we have a solid understanding of the true costs associated with manufacturing.

We decided to take the direct-to-consumer approach to redefine the way you purchase work boots... We believe in hard work. It’s what makes us. We also believe you should be able to purchase a premium pair of work boots for a good price. The bottom line is you're probably paying too much...

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Crafting boots - QLTYObjective.com - QLTY quality crafted - QLTY work boots are handcrafted and made with the same top-quality materials as other brands. We obsessed over the details, the materials and spent a year designing, developing and perfecting our product.

QLTY CRAFTED

QLTY work boots are designed in Denver, Colorado and handcrafted in León, Mexico.  Each pair is hand made with the same top-quality materials as other brands. We obsessed over the details, the materials and spent a year designing, developing and perfecting our product.

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our foundation denver colorado work boot company - QLTYObjective.com - our foundation - Located on the front range of Colorado, QLTY Objective is laying the foundation of this new brand, one that focuses on building a curated collection of work boots designed and built for the needs of labor industry professionals.

OUR FOUNDATION

Located on the front range of Colorado, QLTY Objective is laying the foundation of this new brand, one that focuses on building a curated collection of work boots designed and built for the needs of labor industry professionals.

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